Dove Soap Comes for Brendan Fraser
John Thompson
On 4 October, Branum took to Twitter to share his two cents on the film’s critiques and box office status in a series of tweets.
“In talking about how cruelly [Billy Eichner], white, cis, rich, hot- or not-hot-enough-to-be-a-movie-star (depending on who’s tweeting) demanded the queer community support his movie, a thing that is rarely mentioned is the rest of the cast,” he wrote.
Branum went on to say that, unlike the aforementioned actors and their respective Apatow-produced films, Eichner wanted to cast openly LGBTQ+ performers with varying experience to help lead the movie.
“Billy took a risk convincing the straight guys and corporations to cast queer people without extensive resumes or B.O. draw, like me, in this movie. So when you pat yourself on the back for resisting the tokenising, condescending marketing for the film,” he continued.
“Also acknowledge that Billy Eichner held the door open for a lot of other, diverse queer people, and this movie doing poorly at the box office limits the opportunities which will be in our future.”
Branum’s statement came a couple days after Eichner shared his disappointment over the film’s lacklustre opening weekend on Twitter.
“Rolling Stone already has BROS on the list of the best comedies of the 21st century,” he said in a series of now-deleted tweets.
“What’s also true is that at one point, a theatre chain called Universal said they were pulling the trailer because of the gay content. (Uni convinced them not to). America, fuck yeah, etc. etc.
“That’s just the world we live in, unfortunately. Even with glowing reviews, great Rotten Tomatoes scores, an A CinemaScore etc, straight people, especially in certain parts of the country, just didn’t show up for Bros. And that’s disappointing, but it is what it is.”