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Checkmate, Disney

Writer Ava Lawson

HOW DID AMERICA’S WEIRDEST, MOST FREEDOM-OBSESSED STATE FALL FOR AN AUTHORITARIAN GOVERNOR?

[quote] Florida’s place in the national mythology is as America’s pulsing id, a vision of life without the necessary restriction of shame. Chroniclers talk about its seasonless strangeness; the public meltdowns of its oddest residents; how retired CIA operatives, Mafia informants, and Jair Bolsonaro can be reborn there. “Whatever you’re doing dishonestly up north, you can do it in a much warmer climate with less regulation down here,” said the novelist Carl Hiaasen

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[quote] DeSantis is a politician who preaches freedom while suspending elected officials who offend him, banning classroom discussions he doesn’t like, carrying out hostile takeovers of state universities, and obstructing the release of public records whenever he can. And somehow Florida, a state that bills itself as the home of the ornery and the resistant, the obstinate and the can’t-be-trodden-on, the libertarian and the government-skeptic, has fallen for the most keenly authoritarian governor in the United States.

[quote] Disney’s success only underlines how the state is one giant theme park. “This is not a place that makes anything, and it’s not really a place that does anything, other than bring in more people,” Grunwald had told me. Having brought in those people, what Florida never tells them is no, nor does the state ask them to play nicely with the other children: “We’re not going to make you wear a mask or take a vaccine or pay your taxes or care about the schools,”

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[quote] Braided through these experiences was the sensation of Florida as a refuge from reality, something that has encapsulated both its promise and its peril since before it was part of America. In the early 1800s, enslaved people escaped from southern plantations and sheltered in Seminole lands, prompting Andrew Jackson, the seventh president, to launch the first in a series of devastating wars. Florida was soon offloaded by the Spanish, and loosely attached to the U.S. for two decades before becoming a state in 1845. It was roundly ignored for a long time after that. In 1940, it was the least populated southern state.

[quote] The reasons for its transformation after World War II are well known: air-conditioning and bug spray; generations of northeastern and midwestern seniors tempted by year-round sunshine; the hundreds of thousands of Cubans who fled Fidel Castro in the 1960s. Then came the rodent infestation: Disney, with all its money and lobbyists and special tax arrangements, and eventually its own town, called Celebration. Now the state draws crypto hustlers, digital nomads, and people who just plain hate paying state income tax. All of these migrants fueled decades of explosive growth and a landscape of construction, condos, and golf courses. In 2014, Florida’s population overtook New York’s, and in 2022, it was the nation’s fastest-growing state.

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[quote] Any serious consideration of DeSantis inevitably runs headlong into his lack of charisma. Can you win the presidency without being able to make small talk? The Republican donor class is very keen to lubricate his path to power, but they worry he can’t schmooze and flatter as well as he bullies and schemes. He has courted partisan YouTubers and talk-radio hosts, but throughout his reelection campaign last year, he did not grant a sit-down interview to any mainstream publication, and declined to cooperate with profiles in The New Yorker, the Financial Times, and The New York Times. His press team specializes in insults that read as though ChatGPT has been trained on Trump speeches—gratuitous, yet somehow bloodless. (Asked to respond to fact-checking queries for this article, DeSantis’s press secretary, Bryan Griffin, replied by email: “You aren’t interested in the truth; this is just yet another worthless Atlantic editorial.”)